RSA Sports International, Inc. was established in 1992 and is the leading Sports Radio programming and marketing company in the world! As one of the early pioneers in Sports Radio, the company's President and CEO, Rick Scott, has been on the cutting edge of sports programming and marketing on radio nearly twenty years. Add this experience and knowledge with over 25 years in radio programming, marketing and management and it creates a powerful resource for any broadcast operation.

The company was founded with a basic concept of fostering a new young format, Sports Radio, grow and become a force within the radio industry. And today many Sports Radio stations across North America are among the most successful in their respective markets. RSA Sports has been involved with many of those stations including The Fan/Toronto, KNBR/San Francisco, The Ticket/Dallas, XTRA/Los Angeles and San Diego, KFAN/Minneapolis, Team 1040/Vancouver, The Fan/Denver, KJR/Seattle, 790 The Zone/Atlanta, The Fan/Columbus, Team 990/Montreal as well as ESPN Radio and their owned and operated stations in New York, Los Angeles, Chicago, Dallas and Pittsburgh. In addition the company has worked with the Oakland A's, Seattle Mariners and the (formerly) Seattle SuperSonics.

Customized Services from Rick Scott & Associates include:

Sports Radio Sales
Group Training
One on One Training
Identifying Prospects
Sales Packaging
Using Cause Marketing
Applying Event Marketing
Group Presentations
Corporate Marketing Opportunities
Strategy & Tactical Sessions Sales Incentives & Contests
Cost of Sale Guidelines

Sports Radio Programming
TSL Builders
PPM Analysis
Air Talent Coaching
Format Flow
Positioning/Imaging
Focusing The On-Air Content
Production Value
Programming Tactics
Creative Production
Special Features
PBP formatics

Sports Radio Marketing/Promotion
Cume Building
Marketing Strategy and Tactics
Promotion Tactics
Contesting
Web site development and planning
E-mail marketing
Text marketing
Marketing Campaigns
Custom Promotions
Direct Mail
Promotion Campaigns

For specifc please use the contact form above or call (425) 709-3232.