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Posted by: Rick Scott 12/8/2008 7:12 AM

Montreal is the test market for the Canadian PPM. The ratings service is slightly different in Canada. The company is BBM and it is a not for profit business funded by Canadian radio stations to provide ratings information. The early results are similar to PPM in the U.S. - a lot more cume and lower TSL. Midday listening is also higher in Montreal. Here is a link to a story in the Globe and Mail about PPM.

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