Wow! The stature of Super Bowl ads continues to climb - Dreamworks, the people that did Shrek, Shark Tale and a ton of other animated movies are working with Pepsi, Intel and NBC to produce some 3-D spots for a new movie "Monsters vs. Aliens" which comes out March 27. The 90-second spot will air near the end of the second quarter of the game and require 3-D glasses. After the spot the SoBe lizards - one of the hot spots from last year's Super Bowl - will be featured with characters from the movie and NFL stars as they do their intrepretation of "Swan Lake". the final Sunday Night Football game on NBC featured a segment with the studio team doing a bit around the 3D glasses.