Hanes.com

  SR Blog
Welcome to the Sports Radio Blog!  

Thanks for checking in with the Sports Radio blog - what do you think? Let us know at blog@sportsradio.com!


Location: BlogsThe Sports Radio Blog    
Posted by: Rick Scott 3/17/2009 8:15 AM

While I support the PPM methodolgy over the diary method sample size remains an issue. Sure you are getting more days of listening from PPM than the diary but the pocket of participants is much smaller. It has an impact on the results especially if your P1s are not in the initial sample base. The other thing that continues to crop up is the variance in cume. There are still times when you see both the daily and weekly cume move significantly as much as 15 to 25% when there are no major external factors that influence audience to tune in or out. It doesn't happen all that often but enough to still be a concern.

Permalink |  Trackback
SR Blog Search  




Discover the World's largest E-Book Store! Save big on bestsellers!
 
 Copyright 2011 by RSA Sports International, Inc. All Rights Reserved.  | Terms Of Use | Privacy Statement
Site Developed and Designed by joeFREELANCE