PPM is definitely a step forward in measuring listening but there are still concerns - the biggest remains the sample. Yes, Arbitron has gone to a lengthy detailed rationale as to why the sample size is reliable but we are still seeing many wobbles in cume and in some cases AQH in demos. No service is going to be perfect but with small samples the wobbles are much larger and we are seeing that. One of the most interesting points I came across was in breaking out the Super Bowl broadcast for New York - with men 25-34 WFAN did not have a single listener in the demo between 9 and 10PM while an AC FM had over a 40 share! Yes, it is Sunday night and radio listening levels are low but it is hard to believe that no males in the 25-34 year range were not listening to the Super Bowl. Let's hope the new CEO will step up and put more emphasis on serving radio rather than ad agencies.