Is it three, two, maybe even one update every hour? The question has been asked from day one of the format. There is no big secret or no magic formula answer. It is simply what is right for your station. That starts with understanding why the audience tunes into your station, what they want and what they don't want. Be careful not to get caught in the trap of reacting to a few voice mails or e-mails complaining they are tired of hearing updates every ten minutes. It is the same thing music stations go through. They were built on playing the hits and when they don't play them people don't listen. So how many updates an hour do you run?