Radio works! There is so much hype around the web and new media that results are sometimes pushed aside. Hormel recently used local radio for a campaign and it proved successful. Promo Magazine ran an article that alerts advertisers six ways they can use radio to drive consumers to retail. When you look at them your first reaction may well be, "Nothing new here." The important point is that they work and to many retailers and advertisers these may be new because they have never used them before. Read the story here.