Get talent to think horizontal! Pulling audience through the next break is key but so is getting them to come back the next day. Most listeners have a regular daily listening pattern. Take advantage of that pattern and give them a specific reason to tune in tomorrow! Solid benchmarks are great entry points.

One of the biggest tune-outs is making the audience work too hard to understand what is happening. Make it easy for listeners to understand what is going on! Quick set ups, resets and explaining what and why are key factors!