The Home of Sports Radio
August 20, 2008
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Expertise and Knowledge!

Rick Scott & Associates is the premiere Sports Radio programming and marketing company in North America! As one of the early pioneers in Sports Radio, the company's President and CEO, Rick Scott, has been on the cutting edge of sports programming and marketing on radio for over a decade. Add this experience and knowledge with over 25 years in radio programming, marketing and management and it creates a powerful resource for any broadcast operation.

Operational Philosophy!

The on-air product for any Sports Radio station must sparkle and be compelling to attract an audience that demands instant gratification. The station must sound good while meeting and exceeding the expectations of the listeners. This comes from understanding the individual elements that are the foundation of the format and how to integrate those elements into an engaging presentation on-air. Those elements must be positioned and imaged just the right way to gain the maximum benefit.

Strategy and tactics are often aligned with the 'corporate' and 'academic' world. However, both are essential in developing a succesful Sports Radio station. Rick Scott & Associates taps a strong educational background in marketing with the understanding it takes a combination of "doing the right things" and "doing things right" to deliver ratings and revenue winners! The exclusive Sports Radio Strategic and Tactical Planning Session(TM) has been created combining the basics of Kotler and the BCG theory along with Rick Scott & Associates expertise of Sports Radio.

It is one thing to have the product but another to make sure the audience is aware of it. Sending the proper message about a Sports Radio station's position and image to the audience is a pivotal point in creating a winner. Too often, messages to listeners are mixed, diluted and too numerous to create a consistent impression. As a result, the station falls short in the ratings recall game. A variety of styles from entertaining to informative can be used to deliver the message, however, it must be consistent.

Maximizing existing audience is a major part of achieving success with Sports Radio. It is also a specialty of Rick Scott & Associates. Using the proper techniques and tools means the difference between a top five and a top ten ranking in the target demo! Always utilize the opportunity to increase listening from those who already sample the station.

Rick Scott Knows Sports Programming!

Rick Scott & Associates has been involved in sports programming on radio for over a decade, since

1985. This includes working with some of the country's best including KNBR-San Francisco, The Fan 590-Toronto, The Ticketand KLIF-Dallas, XTRA Sports-Los Angeles and San Diego, The Fan-Detroit, The Fan-Denver, KJR-Seattle and The Fan-Portland. The Seattle Mariners, Oakland A's, Seattle Sonics, the University of Florida, Penn State University and the University of Miami (FL) are a few of the other organizations that have benefitted from the expertise and experience of Rick Scott & Associates.


Profile on the President
Rick Scott

Radio management, programming, sales, marketing, research, strategic and tactical planning have been a part of Rick Scott's life since 1970! Rick has garnered national recognition and respect as one of radio's leading programmers and strategists. With success from sports/talk to album rock Rick Scott has developed winning programming throughout his career.

In October, 1992, he founded Rick Scott and Associates, the country's premiere sports radio programming and marketing organization. "Quality and results through personal service" is the foundation of the company. From the very beginning the focus has been to provide individual custom service for each client. Service that delivers results through ratings and revenue, and just as important; service that delivers results through improved performance of the individual players on your programming and management team. The philosophy is to be a resource and a catalyst for your organization. The traditional "cookie-cutter, one-size fits all approach" has been eliminated and attention is focused on your individual needs and priorities. That's why Rick Scott and Associates gets results!

Rick's track record speaks for itself. Rick took KJR in Seattle, a dying music AM station at the bottom of the market, to one of the premiere sports/talk stations in the country. The ratings doubled and tripled (even quadrupled with men) in less than one year! Rick developed and put together an air staff that included noted talent like The Fabulous Sports Babe (prior to ESPN Radio), Dave Grosby also known as The Groz and Mike Gastineau aka The Gas Man!

The Fan in Toronto, Canada's first all-sports station, has been a consistent winner, dominating the male audience as the number one AM station. KNBR in San Francisco, WDFN in Detroit, The Seattle Mariners Baseball Club, XTRA Sports in Los Angeles and San Diego, KLIF and The Ticket in Dallas, The Fan in Portland, WQTM (The Team) in Orlando, KKFN (The Fan) in Denver, KFAN in Minneapolis, WNZS in Jacksonville, WBNS in Columbus, are just a few of the stations that have all benefited from the expertise of Rick Scott and Associates.

Rick's programming and management background includes KSFO-San Francisco, KINK-Portland, KJR-Seattle, the Seattle

Supersonics, KGON-Portland and WBOS-Boston. Working a variety of formats and situations has provided Rick Scott with a unique perspective. He has taken this experience and developed the best elements of radio programming and marketing to produce winning sports programming. Sports programming that is entertaining and compelling and keeps listeners coming back for more!


QUOTES:
"What about Rick Scott & Associates?"

"Rick has been a tremendous help to KLIF and The Ticket, there is no question about it. When Rick came to KLIF, he encouraged all of us to focus on what the station should be, and where it will go. He always makes himself available, and gives you a view of your market as well as other markets. He forces everybody to be a part of the vision and process and to focus on the plan." - Dan Bennett VP/GM 570 KLIF & The Ticket (KTCK), Dallas -Susquehanna Broadcasting

"Rick Scott gives us the winning edge in all Sports Radio. With the knowledge of all sports radio business, Rick not only has close relations with our PD, but has just as important a relationship to our sales staff." - Bob Call Senior VP/GM The Fan (KKFN), Denver - Jefferson-Pilot Communications


Customized Services from Rick Scott & Associates include:

 

Sports Radio Sales

Group Training
One on One Training
Identifying Prospects
Sales Packaging
Using Cause Marketing
Applying Event Marketing
Group Presentations
Corporate Marketing Opportunities
Strategy & Tactical Sessions Sales Incentives & Contests
Cost of Sale Guidelines

Sports Radio Programming

TSL Builders
Air Talent Coaching
Format Flow
Positioning/Imaging
Focusing The On-Air Content
Production Value
Programming Tactics
Creative Production
Special Features
PBP formatics

Sports Radio Marketing/Promotion

Cume Building
Marketing Strategy and Tactics
Promotion Tactics
Contesting
Marketing Campaigns
Custom Promotions
Direct Mail
Promotion Campaigns

Call now to get the competitive edge in Sports Radio programming, marketing and sales!
425-709-3232
 

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