Rick's Recommended Reading! Great reading for anyone! Rick gives his recommendations for program directors, sales managers, promotion/marketing directors and general/market managers.

Books for Marketing/Promotion Directors

Books for Sales Managers and Sellers

Books for Programmers

Books for GM's

Something Fun to Read

Must Reads for Marketing and Promotion Directors!

Less Is More

The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales through Runaway Word of Mouth

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Marketing Outrageously

Marketing Warfare

Mastering Guerrilla Marketing: 100 Profit-Producing Insights That You Can Take to the Bank

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act and Relate to Your Company and Brand

Permission Marketing: Turning Strangers into Friends, and Friends into Customers

Must Reads for Sales Managers!

Selling the Invisible: A Field Guide to Modern Marketing

The 25 Sales Habits of Highly Successful Salespeople

Be a Sales Superstar: 21 Great Ways to Sell More, Faster, Easier in Tough Markets

52 Weeks of Sales Success: America's #1 Salesman Shows You how to Close Every Deal!

Must Reads for General and Market Managers!

Good to Great: Why Some Companies Make the Leap... and Others Don't

Fish! A Remarkable Way to Boost Morale and Improve Results

Thinkertoys: A Handbook of Business Creativity

Must Reads for Program Directors!

Positioning: The Battle for Your Mind, 20th Anniversary Edition

The Talent Era: Achieving a High Return on Talent

Want Something Fun to Read...Try One of These!

I May Be Wrong but I Doubt It: Some Things I've Learned So Far

Wooden: A Lifetime of Observations & Reflections on & off the Court

Perfect I'm Not: Boomer on Beer, Brawls, Backaches, and Baseball

What Time Is It? You Mean Now?: Advice for Life from the Zennest Master of Them All